You’ve heard the expression “Content is king.” We completely agree, and we also realize that these days website content is much more than just text — it’s also video. That’s why we’re excited to announce that this week, we’re launching a pilot with a small group of publishers to test streaming video ads in their online video content. With this pilot, publishers control when the ads play in their videos and choose which videos get the ads.

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AdSense coming to a video near you

Technorati Tags: web

Mom always said to go out and play on the weekends. Well, we hope you take her advice especially on this Mother’s Day weekend while our engineers perform routine maintenance from 10am to 2pm PDT on Saturday, May 12th. You won’t be able to access your account during this 4-hour window, but rest assured that your ads will continue to run and that your reports will still track all activity. Here’s the maintenance start time converted for a few cities around the world:

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Site maintenance on Saturday, May 12th

Following the facelift we gave our ad units at the beginning of April, we’ve now started the same process for the AdSense homepage. You may have noticed recently that when you sign in, it’s taken on a different appearance (at least sometimes). Over the next few days, you can expect to see this new homepage design more frequently as we roll out this change. If you haven’t yet caught a glimpse of the new layout, here’s a sneak peek:

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Extreme makeover for the AdSense homepage

Technorati Tags: design

We have had a lot of questions about Google’s announcement of our plans to purchase DoubleClick. Our goal is, as always, to improve the relevancy and efficiency of online advertising. This acquisition is a big win for you, our publishers, as well as for advertisers and Internet users.

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DoubleClick acquisition