Just Between Us Girls, iVillage Launches Health Site for Women
iVillage, one of the largest Web sites for women, is hoping to capitalize on a female penchant for seeking help online for health concerns or questions — especially those they are too embarrassed to discuss with anyone else.
iVillage launched a new health portal today, as part of a redesign of its site started last fall. General Electric has agreed to sponsor the launch as part of its Healthymagination initiative, a six-year, $3 billion program that has as one of its goals to get more health information in consumers hands. (GE has agreed to sell a controlling stake in iVillage parent NBC/Universal to Comcast.)
Nearly half of 1,342 women who responded to a recent Harris Interactive poll conducted for iVillage said theyd go online first to research a health question, close to double the number that said theyd go to the doctor first. Anonymous peer networking and sharing common experiences is what drives women online for health matters, the poll found, with four out of give women saying there are reasons to feel uncomfortable when discussing health concerns or questions with friends or family members.
There are scads of online health sites out there already, but iVillage is hoping its existing […]
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