Sailing the Pacific!

One Jens Lekman lyric that remains so humorously memorable to me was a line on “The Cold Swedish Winter” which remarked that many people have assumed his native Sweden to consist of nothing but “porn and gonorrhea”. Regardless of how accurate it may have appeared though, it is inarguable that many western music fans have formed a new perception of the small Northern European country over the past decade or so, mainly due to the astonishing number of new artists from the country who are generating quality material by the hundreds. I have spoken about my high regard for the Swedish music scene already, so I will not bother going into further depth regarding it. However, with the plethora of conventional Swedish indie-pop that has been featured here by the likes of Håkan Hellström, Pelle Carlberg, and Salem Al Fakir, what I and many other people have somewhat forgotten are a few other genres that are being shamefully neglected by listeners seeking out the “next big thing” from Sweden. Synth-pop has been a revered genre in Sweden since its global emergence in the ‘80s, with the Swedish group Page being the first to bring electronic pop music to the country during the same period. What has followed them has been a variety of underrated acts operating in the same vein who have been overlooked by seemingly everyone apart from the respective scene. However, with the likes of Sally Shapiro, Private, and The Legends bringing a modern touch to Swedish synth-pop, it has opened up expectations for a new contemporary edge on electronica from a country that has already made irresistible pop hooks a standard in their music.
Another Swedish electro-pop group who appears imminent to break out is Pacific!, a duo comprised of Danny and Bjorn, two 35-year-olds from Gothenburg who […]

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